Round 3 / active counter
EDEKA buyer profile
EDEKA has €7.2M margin at risk on €28M revenue under negotiation. Expected realization is 2.0% versus 3.2% target.
- Margin at risk
- €7.2M
- Revenue under negotiation
- €28M
- Realization gap
- 1.2 pts
- Trade spend exposure
- €4.2M
26% of negotiated revenue
EDEKA scope
2.0% expected vs 3.2% target
Current pressure pool
Current cycle readCycle stateRound 15 Last buyer move4.3% Next milestoneNext governance checkpoint in 5 business days
EDEKA is in round 3 / active counter with a 2.3 pt ask gap.
Use this read to decide whether to hold the current position, trade support, or move into a fallback scenario before the next room.
2.3 pts above PepsiCo position
Finance validation on realization gap
Room intelligence
Numbers and preparation in one place.
Buyer askCurrent buyer anchor
4.3%PepsiCo position2.3 pts below ask
2.0%Target1.2 pts from current read
3.2%Red lineFinance floor
2.7%Guardrail readPressure above corridor
Finance validation on realization gap
Margin at risk:€7.2M
•Trade exposure:€4.2M
Historical memoryCNO debrief archive2025-04-12highapproved
Scenarios for this profile
Modeled buyer responses, financial impacts, and CNO recommended actions.
Recommended
Evidence-backed landed ask
Based on Buyer history and approved finance guardrail, ATLAS modeled 3.2% ask / 2.0% expected realization.
Land likelihood39%
Net revenue (NR)-€124K
Gross margin (GM)-€2.7M
Trade spend-€4.2M
Expected buyer response
Buyer is likely to challenge the evidence first, then counter for support.
CNO recommended actionDo not use unless Finance approves the tradeoff.