Round 3 / active counter
Carrefour buyer profile
Carrefour has €5.4M margin at risk on €22M revenue under negotiation. Expected realization is 2.4% versus 3.5% target.
- Margin at risk
- €5.4M
- Revenue under negotiation
- €22M
- Realization gap
- 1.1 pts
- Trade spend exposure
- €3.7M
25% of negotiated revenue
Carrefour scope
2.4% expected vs 3.5% target
Current pressure pool
Current cycle readCycle stateRound 9 Last buyer move4.2% Next milestoneNext governance checkpoint in 5 business days
Carrefour is in round 3 / active counter with a 1.8 pt ask gap.
Use this read to decide whether to hold the current position, trade support, or move into a fallback scenario before the next room.
1.8 pts above PepsiCo position
Finance validation on realization gap
Room intelligence
Numbers and preparation in one place.
Buyer askCurrent buyer anchor
4.2%PepsiCo position1.8 pts below ask
2.4%Target1.1 pts from current read
3.5%Red lineFinance floor
3.0%Guardrail readPressure above corridor
Finance validation on realization gap
Margin at risk:€5.4M
•Trade exposure:€3.7M
Historical memoryCNO debrief archive2025-04-02highapproved
Scenarios for this profile
Modeled buyer responses, financial impacts, and CNO recommended actions.
Recommended
Evidence-backed landed ask
Based on Buyer history and approved finance guardrail, ATLAS modeled 3.5% ask / 2.4% expected realization.
Land likelihood45%
Net revenue (NR)€8K
Gross margin (GM)-€2.4M
Trade spend-€3.7M
Expected buyer response
Buyer is likely to challenge the evidence first, then counter for support.
CNO recommended actionDo not use unless Finance approves the tradeoff.